Our first two articles reviewed the current state of the Bioprocessing Industry by observing the advancements and trends from a technology and end-market perspective. Here we will take a look at the industry from a regional, sector, and end-user perspective. As North America and Europe are the most established regional markets for bioprocessing, combined they […]
Twenty-two companies have been named Finalists in one or more categories of the 2018 Life Science Industry Awards®. The Finalists were selected from a field of more than 50 companies nominated by thousands of scientists from The Science Advisory Board® – the world’s largest market research panel of scientific customers. The 22 companies achieved the […]
Decisions related to advertising remain an essential part of the life science marketer’s responsibilities. He or she is required to select the right medium, form and frequency for advertising contacts with existing and potential customers across a wide range of market segments and scientific disciplines. Advertising is as expensive as it is important, and the costs of […]
Update: The 2018 Finalists were announced on October 8th. BioInformatics Inc., the leading research and advisory firm serving the life science tool market has announced that 50 companies have been nominated in one or more categories of the prestigious Life Science Industry Awards. The biennial Life Science Industry Awards recognize the life science suppliers that […]
Strategic Directions International (SDi), part of Science and Medicine Group, announced the release of their 2018 Bioprocessing Market Analysis and Perspectives report. The report details market data and commentary for five key bioprocessing technologies with segmentation and growth by product type, region, and end market; vendor share data and commentary are also provided. In addition, […]
Advertising to Inform & Influence BioInformatics, Inc. has been tracking life science advertising for almost two decades. Our latest report, Advertising to Life Scientists, explores how scientists’ content and media preferences can inform the advertising strategies of suppliers. On an almost daily basis, scientists are inundated with life science ads, images, discounts, and promotions. Suppliers […]
How many of us have spent countless hours going down the media “rabbit hole”? You start with one search, which leads to a second, which leads to a third search and so on. Before you know it, you have a whole story that kept your interest long enough to keep pulling you deeper and deeper […]
Our previous posts in this series Latin America Analytical Instrument Economy Watch and Latin America: A Warrior Region have taken a bird’s eye view of developments within the Latin American life science and analytical instrument industry and examined how external environments will impact future growth. If you hope to capitalize on opportunities within the Latin American market, it’s integral […]
As we mentioned in our previous post, for the past five years, Latin America’s slow growth in the analytical and life science instrument industries have resulted in the region lingering in the shadow of recent powerhouse markets, such as China. Despite the wealth of opportunities in Asia, many sales and marketing managers within our industry […]
We’re approximately half way through 2018, and our clients continue to innovate and release new products that enhance the level of productivity and efficiency of their scientific customers. Here at BioInformatics Inc. we’re very proud of our ability to deliver Voice of Customer research to our clients’ New Product Development (NPD) initiatives. To stay on […]
