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Be Different, Be Outstanding Companies that are positively distinguished in the market are less likely to lose customers to competitors. Reputation, service, and a variety of other factors have the potential to make a company stand out. BioInformatics offers the Brand Differentiation Analysis to help life science suppliers determine if they do stand out or […]
Delivering High-Impact Messages to Key Customer Segments Solid messages are the basis for ad campaigns, sales pitches, Web sites, and many other communication outlets. In fact, the message is the most fundamental element of nearly every sales, marketing, and communication endeavor your company undertakes. BioInformatics offers Message Testing to help companies remove doubt about the […]
The Ideal Mix of Product Features is Essential to Creating A Successful Product We speak with many customers working in all segments of the life sciences and we’re still surprised to learn how few of these companies perform rigorous market research during product development. Historically, life science companies have been product driven – where a […]
Addressing Issues Related to Customer Satisfaction Determining what drives customers’ satisfaction level for certain products and services can be difficult to measure given changing customer behavior in the market. With knowledge of which attributes are most highly associated with satisfaction for a product, suppliers can identify where their performance falls below expectations. But simply asking […]
Marketing to the right customers can make all the difference. Targeting customers who are not interested in your message can be very costly, delivering low ROI. While scientists may exhibit some uniform product and service preferences, the way they prefer to discover and utilize these offerings varies according to market segment, age, years of research […]
Companies that are positively distinguished in the market are less likely to lose customers to competitors. Reputation, service, and a variety of other factors have the potential to make a company stand out. Through custom research, BioInformatics LLC can help life science suppliers determine if they do in fact stand out or if they are […]
Companies that genuinely understand their scientific customers dominate the competition. You will bring better products to market when you engage your customers early in the new product development process. The new Co-creation platform from BioInformatics LLC lets you tap into the creativity of dozens – even hundreds – of customers to formulate new idea, imagine […]
Companies that genuinely understand their scientific customers dominate the competition. You will bring better products to market when you engage your customers early in the new product development process. The new Co-creation platform from BioInformatics LLC lets you tap into the creativity of dozens – even hundreds – of customers to formulate new idea, imagine […]
Understanding the market size and share for your product line is critical to gauge the impact of ongoing marketing, to stay informed about competitors, and to calibrate important marketing efforts. A Market Estimation from BioInformatics LLC provides your company with the current landscape, forecasted changes in the market, and the positioning of each major competitor. […]
3 Key Takeaways: Digital Marketing and Advertising Strategies for Life Science Suppliers
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8 Key Highlights: Conferences and Exhibit Strategies in the Life Sciences
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Choose Wisely: Should I Use Quantitative or Qualitative Market Research?
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BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.
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