The demand for pharmaceuticals grows higher each year, as the global population ages and diseases once associated with so-called developed regions, become more prominent in other areas. As medical knowledge elucidates the underlying causes and mechanisms of various diseases in fine detail, approaches to disease treatment are shifting. With the rise of precision medicine, medical […]

In vitro diagnostic testing costs little to the healthcare system and contributes much to clinical practice, which is part of the reason there is so much interest in the industry. It is a $69.2 billion-dollar market, with lots of players. A dozen large multi-test category players compete, hundreds of other concerns that may produce a […]

life science customer service and technical support

From when they first enter your website, to placing an order through a sales rep, to using technical support when setting up a new system — every time a scientist interacts with your company a branding opportunity presents itself. A dedicated customer experience program has a formal strategy to engage and satisfy, not merely serve. […]

Our colleagues at Kalorama Information have just published their latest report, The World Market for Biomarkers. Biomarkers are biological or biochemical molecules, genetic changes, or other characteristics that can be measured; they indicate or predict a condition, risk, or likely biological response. Biomarkers can be used for a range of diagnostic applications including predicting disease […]

Working with our healthcare partner, Kalorama Information, we recently published a customer experience survey.  This blog highlights discusses the report and highlights the major findings of the report, including important recommendations for the clinical diagnostics industry.  For specific vendor performance and user ratings, a purchase of the report is suggested. Clinical laboratory customers have become […]

The customer experience of a life science brand can begin before a customer makes a purchase or interact with a sales representative at a conference. Many different marketing materials could be the first touchpoint a customer has with your brand: catalogs and pamphlets sent to department mail boxes,  downloadable product guides, or online ads about […]

Last week, we highlighted key advantages of Portable Molecular Spectroscopy. While portable spectrometers make it possible to analyze unknown materials, analyzing unknown and unexplored information from DNA is just as crucial. Recently, scientists have been able to gather much information from our exons, the parts of DNA that are considered coding regions for proteins. However, […]