Companies can enter a new market through internal development, a joint venture, or an acquisition. It is both an exciting and challenging endeavor. Unfortunately, new market entry because the market is experiencing a higher than usual growth rate, because it is seemingly growing faster compared to competing markets, or simply because the opportunity appears to […]

Defining “satisfaction” is difficult because each customer’s perceptions and needs are unique, but it is absolutely essential if a company wishes its products and services to remain competitive. Major customers, representative of specific market segments, should be regularly surveyed to understand the criteria by which the customer judges the extent to which their needs have […]