Introducing new products to existing customers is a natural phase in any company’s evolution. Over time, customers of your existing products accumulate knowledge of your product’s performance as well as those of your competitors. As product differentiation decreases, existing products have a tendency to become more like commodities, and customer retention becomes all the more […]
new product development
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BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.