This infographic highlights a few key findings from a recent study; showing that performance as the most important attribute that drives customer satisfaction. Performance, usability, and ease-of-use are those features that can tip the balance between one model of equipment or instrumentation and another or from one brand to another.

Additionally, according to the brand strength model used in this study, Bio-Rad Laboratories and Life Technologies enjoyed the highest level of unaided awareness. In addition, both companies are known to create memorable print and online ads. The wide range of laboratory equipment and instrumentation offered by the four megabrands—Bio-Rad Laboratories, Thermo Scientific, Life Technologies and Eppendorf—provides these suppliers with a distinct advantage in this analysis.