Most scientists begin their search for information about lab products with a general web search. A general web search has the advantage of discovering not only the information produced by life science suppliers and third-party publishers, but also literature citations. Literature citations found through Google generally lead to abstracts that do not usually contain the Materials and Methods section so important to identifying products relevant to a scientist’s experimental goals. Learn more about SEO and our latest report on what works and what doesn’t from the perspective of more than 1,000 scientific customers: Digital Marketing to Life Scientists

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