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BioInformatics, part of the Science and Medicine Group, newest report Advertising to Life Scientists details the different perceptions life scientists have to advertisements. Below you will find a summary of three insights into trends based on age, preference, and usage:
The customer experience of a life science brand can begin before a customer makes a purchase or interact with a sales representative at a conference. Many different marketing materials could be the first touchpoint a customer has with your brand: catalogs and pamphlets sent to department mail boxes, downloadable product guides, or online ads about […]
Decisions related to advertising remain an essential part of the life science marketer’s responsibilities. He or she is required to select the right medium, form and frequency for advertising contacts with existing and potential customers across a wide range of market segments and scientific disciplines. Advertising is as expensive as it is important, and the costs of […]
Advertising to Inform & Influence BioInformatics, Inc. has been tracking life science advertising for almost two decades. Our latest report, Advertising to Life Scientists, explores how scientists’ content and media preferences can inform the advertising strategies of suppliers. On an almost daily basis, scientists are inundated with life science ads, images, discounts, and promotions. Suppliers […]
How many of us have spent countless hours going down the media “rabbit hole”? You start with one search, which leads to a second, which leads to a third search and so on. Before you know it, you have a whole story that kept your interest long enough to keep pulling you deeper and deeper […]
