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Tag Archive for: life science supplier

Jumping onto the NGS library prep bandwagon

November 25, 2013/0 Comments/in Market Research /by admin

Next generation sequencing (NGS) is a disruptive technology with an ever-increasing number of users and applications. As such, it is the fastest growing and most attractive segment of all the different technologies that comprise the genomics universe.

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Eppendorf instruments perform well

August 27, 2013/0 Comments/in Market Research /by admin

In our Brand Health and Trend Analysis, Eppendorf instruments scored quite well on performance.

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(Scientists & Sales Reps Part II) What do we need sales reps for, anyway?

August 21, 2013/8 Comments/in Market Research /by bkelly

What do we need sales reps for, anyway? We thought that was a pretty good question. So much so, that we surveyed almost 1,000 scientists worldwide…

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(Scientists & Sales Reps Part I) What scientists think about the sales reps they interact with, and how their expectations are changing

August 19, 2013/0 Comments/in Blog /by bkelly

Labs can learn about, compare and purchase many of their products without ever talking to a live body at a supplier company at all.

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Overall Experience with Customer Service and Technical Support

August 12, 2013/0 Comments/in Blog /by admin
customer service technical support

While both customer service and technical support are important, a greater percentage of respondents indicate that technical support is highly important in their likelihood to recommend a supplier than is customer service.

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Preferred life science brand attributes

July 24, 2013/0 Comments/in Blog /by admin

For academic respondents, value for price paid ranks second, behind performance while for industrial respondents, ease-of-use ranks second.

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Life Technologies Brand Health

July 10, 2013/0 Comments/in Blog /by admin

Improvement ranged plus or minus 5 percentage points compared to the industry average, suggesting that Life Technologies is

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Sales reps: The Importance of Maintaining Two Presences, On-Site and Online

June 21, 2013/0 Comments/in Blog /by admin

Sales reps who combine their “offline” interpersonal skills with an “online” tech savvy approach will be the most successful in reframing scientists’ assumptions about the traditional role of a sales rep.

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Mobile Marketing to Life Scientists (Part 3): Mobile SEO

June 13, 2013/0 Comments/in Blog /by admin

While marketing departments at life science suppliers will craft the mobile marketing campaign, IT and web developers must be involved in the process to ensure that planned initiatives are technically feasible.

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Creating a Branded Customer Experience

December 20, 2012/1 Comment/in Market Research /by bkelly

Even the most ordinary interaction with vendors carries with it an aura. Some analysts refer to this as a “branded customer experience.”

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