It’s been another busy and exciting year here at BioInformatics, now part of Science and Medicine Group. Together with our sister brands, Instrument Business Outlook, IMV Medical Information, Kalorama Information and Strategic Directions International, we’ve been helping clients achieve success through our quantitative and qualitative custom research services, our market research reports and industry data […]

The customer experience of a life science brand can begin before a customer makes a purchase or interact with a sales representative at a conference. Many different marketing materials could be the first touchpoint a customer has with your brand: catalogs and pamphlets sent to department mail boxes,  downloadable product guides, or online ads about […]

In modern times, Japan has been a haven for high technology, with its companies often paving the way for new technological advancements that help shape industries – such as innovations in robotics, semiconductors, and electronics. Although Japan remains a country of technological innovation and scientific research, current scientists in the country face hurdles in the […]

In an online, interconnected world, where product info, reviews, and recommendations are available anytime, anywhere with a few keystrokes or a swipe on phone screen…what’s the role of a sales representative? In many aspects, online ordering and product information gathering are preferred, and (in some cases) are even the optimal path for consumers wanting to […]

Twenty-two companies have been named Finalists in one or more categories of the 2018 Life Science Industry Awards®. The Finalists were selected from a field of more than 50 companies nominated by thousands of scientists from The Science Advisory Board® – the world’s largest market research panel of scientific customers. The 22 companies achieved the […]

Decisions related to advertising remain an essential part of the life science marketer’s responsibilities. He or she is required to select the right medium, form and frequency for advertising contacts with existing and potential customers across a wide range of market segments and scientific disciplines. Advertising is as expensive as it is important, and the costs of […]

We’re approximately half way through 2018, and our clients continue to innovate and release new products that enhance the level of productivity and efficiency of their scientific customers. Here at BioInformatics Inc. we’re very proud of our ability to deliver Voice of Customer research to our clients’ New Product Development (NPD) initiatives. To stay on […]

In this article we discuss some of the product categories covered by the SDi Global Assessment Report 2018: The Laboratory Analytical & Life Science Instrumentation Industry. The SDi Global Report is comprised of ten major sections, each devoted to a major class of instrumentation. Here’s what manufacturers can expect in 2018. Chromatography: Mobile and High […]