Scientists are watching more videos from life science suppliers and they are extremely effective in prompting scientists to seek out additional information about the product. Videos help suppliers engage and inform customers while attaching a human face to the brand. Learn more about our latest report on what works and what doesn’t from the perspective of more than 1,000 scientific customers: Digital Marketing to Life Scientists
3 Key Takeaways: Digital Marketing and Advertising Strategies for Life Science Suppliers
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8 Key Highlights: Conferences and Exhibit Strategies in the Life Sciences
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Choose Wisely: Should I Use Quantitative or Qualitative Market Research?
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BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.
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