In this webinar, based on BioInformatics’ latest report, Life Science Customer Purchasing Journey: Finding Customers Along the Way, webinar host and president of Science and Medicine Group, Bill Kelly, provides insights into how scientists become aware of products, evaluate alternatives, select suppliers, and navigate through often complex purchasing challenges. Based on the experiences of 820 scientific customers around the world.
Watch today and gain unprecedented insights into how you can align your marketing and business processes with the preferences of your customers and provide more satisfactory customer interactions.
– Understand the customer experience landscape for life science supplier
– How suppliers are performing overall
– Regional overview
– Trends occurring from previous years
– Customer Segmentation and more