BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We leverage the world’s largest panel of scientific and clinical customers, The Science Advisory Board, for both quantitative survey research and in-depth Thought Leader interviews.
We are a full-service firm utilizing both “bottom-up” and “top down” research methodologies. Our expertise includes assessing the size and attractiveness of markets, optimizing product configurations and pricing, validating corporate acquisitions, measuring customers’ brand loyalty, and evaluating brand strength and positioning. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.