BioInformatics and our SDi division combine to form the leading research and advisory firm serving the life science, analytical instrument and diagnostic industries. Our expertise includes assessing the size and attractiveness of markets, optimizing product configurations and pricing, validating corporate acquisitions, measuring customers’ brand loyalty, and evaluating brand strength and positioning. Our multi-disciplinary team is comprised of industry veterans, market research experts, consultants and survey statisticians.
We are a full-service firm utilizing both “bottom-up” and “top down” research methodologies. We leverage the world’s largest panel of scientific and clinical customers for both quantitative survey research and in-depth Thought Leader interviews. We maintain and update our database of the financial performance of life science and analytical instrument companies and use proprietary algorithms to allocate revenues across dozens of product categories to create reliable models of market size, share, segmentation and growth.
One of our largest reservoirs of qualified scientists is The Science Advisory Board (www.scienceboard.net), our online panel of over 85,000 life scientists and medical professionals. Applicants are individually reviewed by The Science Advisory Board staff before being accepted as board members. Not only do we know who they are, what they do and what instruments they use, our members have agreed to be available to take part in periodic studies about your products and services.
We maintain a proprietary database of just over 1 million scientists and clinicians that we often tap into to help us out with special projects and activities. If we don’t have the scientists you need to hear from on our board or in our database, we have a team of researchers standing by to find them for you. We will put to work our panel, our database and our years of experience in mining the global network of scientists to find just the right ones for you.
