Services

The cost of acquiring new customers is a lot higher than keeping the current ones happy. At BioInformatics, we are experts in finding out what scientists think—about you.

Monitoring how your customers feel about your products and services should be an ongoing process; customer retention is one of the most significant contributions to your bottom line.

Ensuring customer satisfaction establishes your reputation as a leading company, driving brand recognition and customer acquisition. Our clients, when combined with our internationally recognized team of researchers, have successfully developed and implemented marketing strategies to rein in customer loss and spur customer growth. We can provide you with these same tools to monitor, understand and satisfy your customers. With our support, you can jump-start your marketing campaign and fuel customer growth.

To enter a new market or better meet the needs of your current one, a comprehensive analysis of who is buying your product—and who else is selling it—is critical. Gain insight through in-depth customer and competitor analytics:

• How large is the existing market for product X? What is our company’s market share?
• What is our competition’s market share?
• What is the potential market size for new product Y?
• What customer segments are buying product Z and for what reasons?

Targeting customers who are not interested in your product wastes time and money, resulting in low ROI. Instead, identify the ways in which scientists prefer to discover and use your products to craft a wining advertisement strategy.

BioInformatics knows the life science market. Our focus on your industry is unparalleled by any other research firm. We have been collecting, tabulating and analyzing data about your market for almost two decades. Rest assured, you can rely on our years of experience to provide the in-depth market analysis you need.