Services

We offer research that measures scientists’ needs, preferences and expectations, and consulting that helps you understand how to address it.

How We Do It

We will work closely with you to configure a study that strikes the right balance between depth and breadth, quantitative and qualitative insights, urgency and precision.

Interviews

When the opinions you seek can only be provided by key industry specialists, we will arrange and conduct in-depth interviews with a smaller, niche group. This type of interview is traditionally used when a topic is highly sensitive or requires in-depth knowledge, or when only a select few have the high degree of experience necessary to provide the critical input you need.
Focus Groups
Online focus groups provide a fast, candid and cost-effective way to find out what scientists think about your products, your company and your ideas. Our expert moderators – market researchers and scientists – know how to speak the language of science, spark dynamic discussion and inspire discovery using this platform. The anonymity of online focus groups promotes honest exchange, and perhaps most significantly, scientists can view your concepts on-screen and provide dynamic input in the comfort of their own labs, offices and homes.
Advertising
For more than 20 years, Bioinformatics Inc. has managed a global online community of scientists — The Science Advisory Board (SAB). Our members have told us that one of the most interesting communications they can receive from vendors are new product announcements. With tens of thousands of opted-in, life and analytical science professionals across the globe, our SAB Announcements and sponsored communities are the perfect way to effectively engage your customers.

Surveys
With a sounding board of over 70,000 scientists, we are able to effectively gauge the thoughts and actions of the greater scientific community. We can assist you with any or all aspects of the survey development, implementation and delivery of results. Depending on your needs, you can determine which tasks you would like us to perform and which tasks you may prefer in-house.
Market Modeling
Our SDi division also possesses unique capabilities in market modeling and forecasting. Drawing from an extensive database spanning decades of historical data on vendors and markets, our market estimates are the most trusted in the industry. We continuously monitor these markets, and update our information, so that you can rely on our models of market size, share, segmentation and growth.
Industry Experience
Our business has focused on solving problems for life science and analytical instrumentation companies for decades. We bring this experience to bear on every project we undertake, in order to provide you not just data, but actionable intelligence. From validating acquisition targets to launching new technology platforms, you can rely on us for expert advice in addressing the challenges you face.

Launch New Products

Develop efficiently, launch successfully

Too often, product development decisions are skewed by intimal bias, intuition and customer demands. Experience, hunches and squeaky wheels have their place, but are no substitute for hard data that identifies what your customers are actually willing to buy.

At BioInformatics Inc., we have years of experience in helping life science suppliers configure products that satisfy market demand.

For life science executives seeking a proven quantitative approach, BioInformatics offers custom market research solutions that leverage the power of true customer analytics and yield winning development strategies.

Product/Service Concept Testing

Feature/Price Tradeoff

Pricing Strategy

Measure Customer Satisfaction

Monitor, understand and satisfy customers

The cost of acquiring new customers is a lot higher than keeping the current ones happy. At BioInformatics, we are experts in finding out what scientists think—about you.

Monitoring how your customers feel about your products and services should be an ongoing process; customer retention is one of the most significant contributions to your bottom line.

Ensuring customer satisfaction establishes your reputation as a leading company, driving brand recognition and customer acquisition. Our clients, when combined with our internationally recognized team of researchers, have successfully developed and implemented marketing strategies to rein in customer loss and spur customer growth. We can provide you with these same tools to monitor, understand and satisfy your customers. With our support, you can jump-start your marketing campaign and fuel customer growth.

Customer Satisfaction

Customer Growth

Customer Loyalty

Monitor Brand Health

Stand out among the crowd

The strength of your brand determines how well your customers know you, trust you, and distinguish you from other brands. The challenge for life science suppliers is to quantify these “soft” variables and design a concrete branding strategy that works.

BioInformatics has years of experience in distilling—straight from the source—what scientists think about suppliers. We ask the right questions so you can support your branding strategy with hard data. With our proven research techniques and on-targeting market insights, you can design a branding strategy that increases customer satisfaction, promotes brand loyalty and captures market share.

Brand Awareness

Brand Strength

Brand Differentiation

Assess Scientific Markets

Hone in on your market share

To enter a new market or better meet the needs of your current one, a comprehensive analysis of who is buying your product—and who else is selling it—is critical. Gain insight through in-depth customer and competitor analytics:

How large is the existing market for product X? What is our company’s market share?
What is our competition’s market share?
What is the potential market size for new product Y?
What customer segments are buying product Z and for what reasons?

Targeting customers who are not interested in your product wastes time and money, resulting in low ROI. Instead, identify the ways in which scientists prefer to discover and use your products to craft a wining advertisement strategy.

BioInformatics knows the life science market. Our focus on your industry is unparalleled by any other research firm. We have been collecting, tabulating and analyzing data about your market for almost two decades. Rest assured, you can rely on our years of experience to provide the in-depth market analysis you need.

Market Attractiveness

Market Forecasting

Technology Forecasting

About Us

BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.

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Services

How We Do It

Interviews

Focus Groups

Advertising

Surveys

Market Modeling

Industry Experience

Launch New Products

Product/Service Concept Testing

Feature/Price Tradeoff

Pricing Strategy

Measure Customer Satisfaction

Customer Satisfaction

Customer Growth

Customer Loyalty

Monitor Brand Health

Brand Awareness

Brand Strength

Brand Differentiation

Assess Scientific Markets

Market Attractiveness

Market Forecasting

Technology Forecasting

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How We Do It

Launch New Products

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Monitor Brand Health

Assess Scientific Markets

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