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Whitepapers

Guide to Customer Satisfaction

Customer satisfaction (C-Sat) research is crucial for businesses to understand customer needs, improve products/services, and foster long-term loyalty. In our Guide to Customer Satisfaction we explore:

  • Customer Satisfaction by the Numbers
  • Top 5 Reasons to Implement Customer Satisfaction Initiatives
  • 3 Key Areas to Explore
  • A Mini Case Study with Actionable Insights

Download today to learn more!

Report Highlights: 2024 Trends in Conferences & Exhibit Strategies in the Life Sciences

Are you looking to fine-tune your approach to life sciences conferences and exhibitions? Look no further than BioInformatics’ latest report, “2024 Trends in Conferences & Exhibit Strategies in the Life Sciences!” 

Learn more about what’s included in this report by downloading the report highlights. Here’s what you’ll find inside:  

  • Study Overview & Objectives 
  • Demographics 
  • Trends in Conference Attendance 
  • Conference Attendees 
  • Attendee Needs and Expectations 
  • In-Person Conference Attendee Personas 

 Download the report highlights today!

If you’re ready to dive into the full report, you can purchase it here. 

Qualitative Market Research Dos and Don’ts

Qualitative market research is a great tool for understanding how your products and services are perceived by your customers. Utilizing this open-ended
approach to market research gives you a deeper understanding of the attitudes, emotions and beliefs of your current customers or prospects.

Download “Qualitative Market Research Do’s and Don’ts” for some quick tips for conducting qualitative market research successfully!

The Ultimate Market Research Guide: Making Data-Driven Decisions in the Life Sciences

Market research is an important tool for understanding your market, customers, and competitive landscape. Common questions that benefit from market research include: How big is the market for my product/service? What type of consumer is buying the products I offer, and from whom? Why do consumers purchase certain brands? What is the optimal price for my product/service? How can I get consumers to switch to my brand? Considering the increasingly rapid pace with which the life science industry is growing and changing, having answers to questions like these has become more important than ever for product and service providers in the space.

In this guide, we dig into the different types of market research that may benefit you at different phases in your business, depending on the decisions to be made.

Download the guide for more information!

Life Science Customer Purchasing Journey 2023: Finding Customers Along the Way Report Highlights

BioInformatics’ report, “Life Science Customer Purchasing Journey 2023: Finding Customers Along the Way,” tells an in-depth story of life science customers’ experiences at various touchpoints.

In our report highlights, we’re giving you exclusive access to select findings from the report, free of charge!

Download now and learn: 

  • Key habits for different product categories across the stages of the purchasing journey 
  • Customer satisfaction at specific touchpoints that influence overall purchasing decisions 
  • Where industry leaders are achieving excellence
  • And more! 

Gain access to the report highlights today!

Benchmarking for 2023: Understanding the Life Science Customer Experience Report Highlights

BioInformatics’ report, “Benchmarking for 2023: Understanding the Life Science Customer Experience ,” explores core customer experience touchpoints within the life science industry.

In this free resource, you can enjoy complimentary access to handpicked findings from the report!

Download our report highlights and learn:

  • Who the customer experience industry leaders are in 2023
  • What brands are setting benchmarks
  • Which customer touchpoints contribute to overall customer experience
  • Where industry leaders are achieving excellence
  • And more!

Get access to the report highlights by downloading today!

2023 Customer Loyalty and Switching: Nucleic Acid Extraction Kits Report Highlights

In BioInformatics’ report, “2023 Customer Loyalty and Switching: Nucleic Acid Extraction Kits,” we explore factors driving researchers’ purchasing decisions, uncover market leaders, and share insights into supplier loyalty.

Get the report highlights to enjoy complimentary access to handpicked discoveries from the report!

Download our report highlights and gain access to:

  • Study Overview, Objectives & Demographics
  • Strategies for Business Growth
  • Insights on Customer Workflows
  • Perceptions of Suppliers
  • Overview of Customer Loyalty
  • Drivers for Switching Suppliers

Download the report highlights today!

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Latest Blogs

  • The Strategic Edge: How Custom Competitive Intelligence (CI) Research Fuels Growth in Life Sciences

    February 13, 2025 1:33 pm

  • Assessing the Value of Product Attributes: Deciphering Consumer Preferences

    April 25, 2024 10:28 am

  • How Market Research Supercharges Life Sciences Go-To-Market Strategies

    April 24, 2024 12:34 pm

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About Us

BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.

 

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