Lens On The Scientific Market
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DTC Laboratory Testing Market Totaled $208 Million in 2018
January 18, 2019 11:07 am
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Trends in Life Science Marketing: Generation, Geography, & Personalization Matter
January 8, 2019 4:47 pm
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12 Predictions for 2019 in the Life Science Industry and In Vitro Diagnostics Market
January 4, 2019 11:03 am
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BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.
DTC Laboratory Testing Market Totaled $208 Million in 2018
Consumers are directing healthcare in many ways, but ordering clinical testing was, until recently, the exclusive purview of physicians. That’s changing as many services now exist for patients to order tests without a physician’s okay. The global direct to consumer (DTC) laboratory testing market totaled $208 million in 2018, according to our colleagues at Kalorama […]
Trends in Life Science Marketing: Generation, Geography, & Personalization Matter
Age may be “just a number” but it’s an important one when you’re trying to connect with a group of scientists from varying generations. Whether you’re distributing product information through advertisements or at conferences or empowering your salesforce, the key to grabbing a target audience’s attention is to provide them with a personalized journey based […]
12 Predictions for 2019 in the Life Science Industry and In Vitro Diagnostics Market
BioInformatics Inc., along with our colleagues at Strategic Directions International (SDi), Kalorama Information, and IMV Research have made several predictions for 2019 in a variety of scientific and healthcare areas. According to our market analysts, watch for these 12 trends to unfold in 2019.
Cannabis: Weed through the opportunities of this high growth market
Cannabis has experienced a global wave of decriminalization and outright legalization for both medicinal and recreational purposes over the past few years. The situation in the United States has been particularly complex, as individual states have taken different approaches, while the federal government continues to enforce drug laws everywhere. Regulations and protocols for growth, distribution, […]
The Continuously Evolving Life Science Sales Rep
Recently we released our report, Maximizing Sales Rep Effectiveness for the Life Sciences. The report was based on a survey of almost 1,000 life scientists from around the world at both academic and pharma/biotech accounts. Our clients use this report in a variety of ways – from sales training to benchmarking the performance of their […]
New Products Kept Coming in 2018
In this article, we take a look back at the second half of a busy 2018. BioInformatics Inc. is know by many for our report catalog, but we’re also very proud of our ability to deliver Voice of Customer research to our clients’ New Product Development (NPD) initiatives. To stay on top of market developments […]
The Nuances of Life Scientists – Sales Success Through Knowing Your Customer
In our first article about this new report, we examined the multi-functional role life science sales representatives play in 2018. However, companies looking to fine-tune their sales teams to see the best results must keep in mind that not every customer is the same, and not every approach will be equally successful. You must develop […]
Celebrating the Rock Stars of Life Science
For the tenth time since 2002, we here at BioInformatics Inc. were honored to once again host the 2018 Life Science Industry Awards – the only awards in our industry that are based on the opinions of thousands of scientists who rely on our clients’ products every day. This is an extremely important point – […]
BioInformatics Inc. Honors The “Rock Stars” of Life Science
On Tuesday, November 6, winners of the 2018 Life Science Industry Awards were formally announced at the Hard Rock Hotel in San Diego. The Life Science Industry Awards recognize the life science suppliers that scientists consider best-in-class in 10 customer service, support and communications categories. The awards were presented by BioInformatics Inc., the premier market […]
BioInformatics Inc. Acquires Kalorama Information
BioInformatics Inc., the premier research and advisory company serving the life science industry, today announced the acquisition of Kalorama Information from MarketResearch.com. For more than 20 years, Kalorama Information, a division of MarketResearch.com, has been a leading publisher of market research in healthcare areas, including in vitro diagnostics (IVD), biotechnology, healthcare, medical devices, and pharmaceuticals. […]