Lens On The Scientific Market
Key findings from our industry experts.
From when they first enter your website, to placing an order through a sales rep, to using technical support when setting up a new system — every time a scientist interacts with your company a branding opportunity presents itself. A dedicated customer experience program has a formal strategy to engage and satisfy, not merely serve. […]
Our colleagues at Kalorama Information have just published their latest report, The World Market for Biomarkers. Biomarkers are biological or biochemical molecules, genetic changes, or other characteristics that can be measured; they indicate or predict a condition, risk, or likely biological response. Biomarkers can be used for a range of diagnostic applications including predicting disease […]
Working with our healthcare partner, Kalorama Information, we recently published a customer experience survey. This blog highlights discusses the report and highlights the major findings of the report, including important recommendations for the clinical diagnostics industry. For specific vendor performance and user ratings, a purchase of the report is suggested. Clinical laboratory customers have become […]
The customer experience of a life science brand can begin before a customer makes a purchase or interact with a sales representative at a conference. Many different marketing materials could be the first touchpoint a customer has with your brand: catalogs and pamphlets sent to department mail boxes, downloadable product guides, or online ads about […]
The National Bureau of Statistics of China released its preliminary data on the second quarter of 2019. GDP growth was estimated at 6.2%, which marks the lowest quarterly growth for the country since 1992. China has been one of the best sources of growth for analytical instrumentation for decades, so the question arises: Is this a […]
Drug abuse is one of the largest global health issues in the 21st century, with millions each year being touched by the second largest black market in the world after arms sales. According to the World Health Organization, nearly 300 million worldwide used an illicit drug at least once in 2016. Some drugs, like marijuana, are […]
Portable analytical instruments allow pharma companies and governments to do their job with maximum accuracy, efficiency and mobility. And it’s big business. The total portable instrumentation market was just under $1.5 billion in 2018, according to our latest report. The 2019 Market for Portable Instrumentation: In the Lab & In the Field expects future growth […]
The Fast Growing Market for Liquid Biopsies Liquid biopsies are a set of minimally invasive diagnostic methods that analyze tumor-derived materials that can be found circulating in biological fluids, to provide information for the diagnosis, treatment, and monitoring of cancer. While tissue biopsies and imaging techniques remain the current standards of care in the diagnosis […]
The role and impact of customer service and technical support in the life science market has changed. At many companies, customer service and technical support activities traditionally lacked the glamour associated with developing innovating new technologies and products for research. Today, however, competitive forces, technological advances and heightened customer expectations have propelled service and support […]
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BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.