Scientific Market Reports
In-depth analyses of important markets, technologies and customer experiences.
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As life science researchers continue to elevate their expectations, understanding customer experience enables suppliers to identify areas of improvement and benchmark against their key competitors. In 2024, we continued a longitudinal study to support suppliers looking to improve their customer experience strategy. The outcome is our latest report, Benchmarking for 2024: Understanding the Life Science […]September 2024 | BioInformatics Inc. | 65 Pages-
Learn how your customers are using research antibodies! Designed to help suppliers of standard catalog antibodies, BioInformatics, part of Science and Medicine Group, initiated a study that asked 547 global life scientists about their usage and purchasing habits for research antibodies! This report, 2024 Market Report for Research Antibodies, will help commercial suppliers make strategic […]August 2024 | BioInformatics Inc. | 89 Pages
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Discover Life Science customers’ expectations and perceptions of environmental sustainability in the life science industry. In an effort to help suppliers understand customer preferences for environmentally sustainable options in the life sciences industry, BioInformatics, part of the Science and Medicine Group, conducted a study of414 global life scientists. Scientists were surveyed about their perspectives on […]July 2024 | BioInformatics | 79 Pages
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Discover Life Science customers’ expectations and perceptions of their experiences with customer service and technical support. To help suppliers understand the importance of customer service and technical support in purchase decisions and recommendations of life science suppliers, BioInformatics, part of Science and Medicine Group, designed a study that asked 414 global life scientists with recent […]June 2024 | BioInformatics | 105 Pages
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Find out how loyal your customers are, compared with those of other suppliers, how to drive loyalty, and how to prevent switching! To help suppliers better understand loyalty and switching for NGS library prep consumables and develop strategies to retain current customers while winning over new customers, we designed a study that asked 217 global […]May 2024 | BioInformatics | 87 Pages
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Learn how to effectively inform and influence your life science customers with a comprehensive understanding of their digital media habits! To help suppliers develop their digital marketing strategies within the life sciences, we designed a study that asked 448 global life scientists about their usage of digital channels, their perceptions of the effectiveness of these […]March 2024 | BioInformatics Inc. | 95 Pages
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In the Life Science industry, in-person scientific conferences have always been a valuable channel for the communication and discussion of new and innovative research or breakthroughs. Not only do conference attendees use these opportunities to network, explore, and investigate what is next on the horizon in their fields, they also directly interact with life science […]February 2024 | BioInformatics Inc. | 90 Pages
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On the surface, the journey the life science customer takes may seem very simple – especially in the modern age of point and click purchasing. However, if you look more closely, it is easy to see that the journey a customer takes from deciding they need a specific product, through all the touchpoints, channels, and […]November 2023 | BioInformatics Inc. | 75 Pages
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In today’s fiercely competitive life science market, an effective and efficient customer experience is the key to success. It’s a golden opportunity for suppliers to differentiate themselves and stand out in a crowded marketplace to expand their relationships with current customers, while building new relationships with prospective customers. As consumers continue to elevate their expectations, […]October 2023 | BioInformatics Inc. | 56 Pages
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BioInformatics’ recent publication, “Customer Loyalty: Nucleic Acid Extraction Kits,” dives deep into the world of nucleic acid extraction kits, providing invaluable insights into the driving forces behind purchase decisions and unwavering supplier loyalty. With the input of 264 global life science experts, our report highlights how researchers perceive different suppliers, their commitment to these brands, […]October 2023 | BioInformatics | 82 Pages
