Our research in the life science market leads us to believe that consumer behavior is fairly consistent. That is, there are a few simple behaviors that appear to be true across all demographics. In particular, corporate reputations are hard to change, which is good if customers like you, but terrible if they don’t. Likewise, as […]
In my last couple of postings I’ve tried to describe the market as we see it. What I’d like to do now is to start moving the discussion toward the challenges you face as a life science marketer, how good research can improve your probability of success, and how we’ve tackled some fairly common business […]
In our last post we described the market’s sellers – the biotech tools companies. But in order for there to be a market there has to be a buyer—in this case, life scientists working in pharmaceutical, biotechnology, university, and government labs. (As an aside, I hate it when people use the word “space” when they […]
The news continues to be filled with stories about failed clinical trials, slashed R&D budgets and the social controversies surrounding cloning, gene therapy and stem cells. This makes it easy to forget that the biotechnology industry continues to be full of promise-an industry whose contributions to science have been compared to the impact of the […]
Welcome to our blog. My fellow bloggers and I occupy a fairly unique position in the life science industry…here at BioInformatics, LLC (https://bioinfoinc.com) we help companies make better business decisions. Simply put, we work for companies that sell products and services to scientists. In our 13 years in business we’ve worked for every leading life […]
