What’s in a name? Apparently a lot because I’ve noticed more and more companies adopting the “life science” moniker – big pharmas, biotechs, CROs, even IT and software companies. I’ve even seen reports from top-tier consulting firms that include hospitals and physicians in what they refer to as the “life science” space. As we begin […]
Last week, we released another new report – this time the topic is “Life Science Product Catalogs: Techniques to Increase Sales.” In this report we present the perspective of over 1,000 life scientists worldwide regarding their preferences for print and online catalogs, how catalogs influence their ordering and purchasing habits, and which catalogs scientists prefer […]
My last few posts were a general look at exhibiting at scientific conferences. In case you hadn’t heard, we recently released our latest report, “Conferences & Exhibits in the Life Sciences: What’s Working Now.” The bottom line appears to be that exhibits at scientific conferences and trade shows are an essential element of the marketing […]
