Can Science Publishers Harness Social Media?

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The Brave New World of Science Publishing is the most comprehensive study of scientists’ use of social media ever undertaken.  You can download a complimentary executive summary here. This report is designed to help publishers understand what scientists expect – and prefer –as Web 2.0 capabilities become the new industry standard.  Scientists and publishers rely […]

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So, does size really matter?

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Okay that was a cheap attempt to draw attention to our too-often neglected blog.  But the most common request for our custom market research services is “How big is our market?”  Oftentimes, my initial reaction will be to ask, “If I told you that I knew for a fact it was $ x million dollars […]

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