I can’t believe I ate the whole thing. Can you hear me now? Don’t leave home without it. (Alka Seltzer, Verizon and American Express respectively.) Good ads are memorable, often entertain, and are always associated with a brand. So how does a supplier make an ad “good”? Strokes of genius (and some luck) are helpful, […]
Do people always know what they want? Not necessarily. For example, think for a moment about how you might be inclined to answer the following question: Would you be willing to let a stranger read your emails and market products and services to you based on what you are writing about? Off the cuff, you’d […]
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BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.