GIGO—Garbage In, Garbage Out. Well, people aren’t garbage, but data from an unqualified sample might as well be. Be sure and challenge your market research vendor on the following ten questions when qualifying respondents:
Don’t you love a contest? Here’s how the major suppliers in the pre-made catalog antibodies market stack up. If you’re on this list and didn’t purchase our 2009 antibodies market report, you may want to reconsider. Call me and I will give you a good deal on it. Speaking of contests, The Market for Antibodies: […]
“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” ~ Zig Ziglar With the upsurge in fact-finding and purchasing options on the Internet, are life science sales reps at risk of turning into the Maytag Repair Man? (You remember him, right? The loneliest guy in town?) While the Death […]
