Even the most ordinary interaction with vendors carries with it an aura. Some analysts refer to this as a “branded customer experience.”
Scientists evaluate lab products—constantly—and adopt the ones that improve their work. That is, provided their budget doesn’t get in the way.
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BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.
