While it may be fewer guns and butter for everyone, life sciences will be hit particularly hard.
Establishing a regulatory pathway for pharmaceutical companies in the U.S. to manufacture biosimilar drugs presents a much anticipated new market opportunity for life science analytical instrument suppliers.
If the goal is to reinforce product differentiation and brand recognition, advertising—both in print and online—is the way to go.
How market research can help the life science product manager at every stage of the product’s lifecycle.
