Post-Purchase Experience: The End of the Journey, the Beginning of a Relationship Not so long ago, every businessperson knew that there were three keys to success: a high quality product, great customer service, and the best bang for your buck. For today’s businesses, a fourth and vital key has been added to this set: the […]
Product Experience: The Central Dogma of Scientific Marketing Savvy. It’s the best word to describe the modern scientific customer. As people, they have been conditioned by years of marketing strategies from every sector under the sun. As scientists, they have been in the market long enough to know from whom and at what value they […]
Pre-Purchase Touchpoints: Predictable Encounters, Unknowable Results In this three-part post, we explore the stages of the customer-supplier experience and touch on the most significant determinants of Brand success. For a full report of the pre-purchase, product-usage and post-purchase customer experience, check out our latest report, Enhancing the Customer Experience: Insights and Life Science Supplier Rankings. […]
FOR IMMEDIATE RELEASE: August 18, 2016 IBO 2016 Industrial Design Awards Announced Los Angeles, CA 8/18/16—In the August 15, 2016 issue of Instrument Business Outlook (IBO), IBO announced the winners of the annual IBO Industrial Design Awards for excellence in the industrial design of analytical instruments, portable analytical instruments and laboratory equipment. The winners of the […]
