Since 2015, BioInformatics LLC has been collecting valuable end-user data on the markets for Real-Time PCR, Cell-Based Assays and CRISPR/Cas9 Products & Services. While companies often measure brand performance overall, it is important to remember that perceptions of your brand can vary widely across different market segments. We have just published a complimentary report comparing […]
“A word about scientists. I want to emphasize at the outset that, contrary to popular belief, scientists are not detached observers of nature and the facts they discover are not simply inherent in the natural phenomena they observe. Scientists construct facts by constantly making decisions about what they will consider significant, what experiments they should […]
From March 5 – 9, the BioInformatics/SDi team was out in force visiting with clients and staying abreast of the analytical instrument industry’s latest developments. Pittcon is the world’s leading annual conference on laboratory science. Pittcon was attended by almost 13,000 people from industry, academia and government from around the world and featured more than […]
This is the first in a series of posts about the importance of branding and Measuring Brand Health. Over the years, we have collected tens of thousands of responses from scientists about the techniques they use, and the products they buy. Invariably, we are told that “quality” or “reliability” are, by far, the most important […]
