The term “brand equity” refers to the premium a company can charge for a product with a widely recognized name even when compared to an equivalent product manufactured under the same conditions. Below are the five ways we at BioInformatics LLC measure brand equity for our clients: Brand awareness – the degree to which a […]
Sometimes overlooked in a time of great technological advances are the workhorse products upon which every lab depends. Plasticware is one such product and an essential part of every life science laboratory. Items that were once exclusively made of glass including flasks, beakers, test tubes, vials, pipettes, and petri dishes are now more often than […]
Earlier this year we surveyed more than 1,000 scientists on their lab budgets and sources of funding and budgets remain stable for this year, there’s great concern about 2018. Recently, Tanya Samazan, Managing Editor, Instrument Business Outlook interviewed Joanne Carney, Director of Government Relations, at the American Association for the Advancement of Science (AAAS). Here’s […]
