Advertising to Inform & Influence BioInformatics, Inc. has been tracking life science advertising for almost two decades. Our latest report, Advertising to Life Scientists, explores how scientists’ content and media preferences can inform the advertising strategies of suppliers. On an almost daily basis, scientists are inundated with life science ads, images, discounts, and promotions. Suppliers […]
Los Angeles, CA 8/16/18—Instrument Business Outlook (IBO) today announced the winners of the annual IBO Industrial Design Awards for excellence in the industrial design of analytical instruments. The winners of the 2018 Awards exemplify the importance of industrial design to an instrument’s functionality, end-user experience and approachability. The winners are: Gold Award: Agilent Technologies’ Ultivo […]
How many of us have spent countless hours going down the media “rabbit hole”? You start with one search, which leads to a second, which leads to a third search and so on. Before you know it, you have a whole story that kept your interest long enough to keep pulling you deeper and deeper […]
