In my last post, I explained that we created a “media engagement score” for scientists based upon the frequency of 7 key behaviors: Evaluating or purchasing a new product Referencing a printed catalog Registering at a vendor Web site Seeking more information in response to direct mail Meeting with sales representatives Seeking more information in […]
Sorry for the gap between posts. I was invited to speak to the marketing team of a large life science supplier embarking on a major re-branding initiative. I’m a great believer in applying market research in multiple ways including corporate training. My hosts were very gracious and had many questions about how scientists react to […]
There’s an interesting article in today’s New York Times on the growth gene synthesis companies. I’m happy to report our very own Tamara Zemlo was interviewed for the article and our 2006 report on the oligo market was cited. In that report, we estimated the size of the oligo market to be around $700 million […]
I’ve definitely got a lot more to say about Web 2.0 and social networking for scientists but for now I think I’ll return to the stated mission of this blog – our understanding of the buyers and sellers in the life science market. In my last related post I wrote about the need to use […]
The thing that never ceases to amaze me is how opinionated scientists can be – we’ve asked them questions on everything from the ethics of cloning to how they prefer to order oligos online. Scientists never disappoint and we often receive hundreds of thoughtful (and often impassioned) responses. So with our emphasis this week on […]
We’ve been getting generating quite a bit of interest over the last couple of days since issuing the press release that I’d like to share with you here: ARLINGTON, VA – September 5, 2007 – The Science Advisory Board, an online community of more than 34,000 scientists, celebrates its ten-year anniversary — making it one […]
I’d like to switch topics here for a while away from my previous theme and write about a subject near and dear to my heart – The Science Advisory Board. Ten years ago next week – that’s a DECADE before anyone started talking about “Web 2.0” – we launched The Science Advisory Board website. Today, […]
Our research in the life science market leads us to believe that consumer behavior is fairly consistent. That is, there are a few simple behaviors that appear to be true across all demographics. In particular, corporate reputations are hard to change, which is good if customers like you, but terrible if they don’t. Likewise, as […]
In my last couple of postings I’ve tried to describe the market as we see it. What I’d like to do now is to start moving the discussion toward the challenges you face as a life science marketer, how good research can improve your probability of success, and how we’ve tackled some fairly common business […]
In our last post we described the market’s sellers – the biotech tools companies. But in order for there to be a market there has to be a buyer—in this case, life scientists working in pharmaceutical, biotechnology, university, and government labs. (As an aside, I hate it when people use the word “space” when they […]
