While it may be fewer guns and butter for everyone, life sciences will be hit particularly hard.
Market Research
Establishing a regulatory pathway for pharmaceutical companies in the U.S. to manufacture biosimilar drugs presents a much anticipated new market opportunity for life science analytical instrument suppliers.
If the goal is to reinforce product differentiation and brand recognition, advertising—both in print and online—is the way to go.
How market research can help the life science product manager at every stage of the product’s lifecycle.
Even the most ordinary interaction with vendors carries with it an aura. Some analysts refer to this as a “branded customer experience.”
Scientists evaluate lab products—constantly—and adopt the ones that improve their work. That is, provided their budget doesn’t get in the way.
The pace of innovation in the stem cell research market is truly striking. Growing competition presents challenges for large and small suppliers alike.
New technology demands new tools, and keeping up with expanding areas of research isn’t easy. Product development cycles are often squeezed into a short timeframe, requiring stakeholders
A collection of interesting life science industry figures from the past few weeks.
Reaching out to scientists through mobile devices is about as up close and personal as you can get with your customers.
