Lens On The Scientific Market
Key findings from our industry experts.
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COVID-19 Testing at the Community Level – Digital PCR is a Key Tool
March 30, 2021 11:47 am
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CRISPR: Saving the World or Playing with Dynamite?
October 27, 2020 2:01 pm
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Advances and Barriers in Manufacturing for Cell and Gene Therapy
June 12, 2020 1:50 pm
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BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.
Scientists and Professional Networking Websites
I’d like to switch topics here for a while away from my previous theme and write about a subject near and dear to my heart – The Science Advisory Board. Ten years ago next week – that’s a DECADE before anyone started talking about “Web 2.0” – we launched The Science Advisory Board website. Today, […]
Scientists Are People Too
Our research in the life science market leads us to believe that consumer behavior is fairly consistent. That is, there are a few simple behaviors that appear to be true across all demographics. In particular, corporate reputations are hard to change, which is good if customers like you, but terrible if they don’t. Likewise, as […]
What Drives Purchase in Labs?
In my last couple of postings I’ve tried to describe the market as we see it. What I’d like to do now is to start moving the discussion toward the challenges you face as a life science marketer, how good research can improve your probability of success, and how we’ve tackled some fairly common business […]
Scientists as Consumers
In our last post we described the market’s sellers – the biotech tools companies. But in order for there to be a market there has to be a buyer—in this case, life scientists working in pharmaceutical, biotechnology, university, and government labs. (As an aside, I hate it when people use the word “space” when they […]
The Market’s Sellers Through The Looking Glass
The news continues to be filled with stories about failed clinical trials, slashed R&D budgets and the social controversies surrounding cloning, gene therapy and stem cells. This makes it easy to forget that the biotechnology industry continues to be full of promise-an industry whose contributions to science have been compared to the impact of the […]
Welcome to The Looking Glass
Welcome to our blog. My fellow bloggers and I occupy a fairly unique position in the life science industry…here at BioInformatics, LLC (https://bioinfoinc.com) we help companies make better business decisions. Simply put, we work for companies that sell products and services to scientists. In our 13 years in business we’ve worked for every leading life […]