Live and recorded webinars are the standout digital marketing channel in this year’s report. A majority of scientist report they have participated in at least one webinar in the last six months and 45% of them saying their participation prompted them to seek out more information about the product. Scientists are inquisitive by nature and are voracious consumers of content that enables them to advance their research. Learn more about our latest report on what works and what doesn’t from the perspective of more than 1,000 scientific customers: Digital Marketing to Life Scientists
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BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.