There is no doubt that both print and online advertising to life scientists is effective. Rather than a competition between the two, life science supplier companies need to develop cohesive advertising strategies that deploy both channels in a complementary fashion, thereby optimizing the methods to reach their target audience. This report allows companies to critically examine their current advertising efforts, and is a comprehensive guide for future success.
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In order to develop successful advertising strategies, vendors must place their print and online ads in publications that scientists perceive as trusted and welcome sources of information. Going beyond usage and preferences, this report also uncovers areas that might be undermining your advertising campaign.
The results of a 55- question online survey of 1,125 Life Scientists provides substantial data and insights on how scientists search for information, what types of advertising appeals to them the most, and which attributes might influence them to click on sponsored content. In addition, this report also includes an in-depth analysis of how different generations (Boomers, Gen X, Xennials, Millennials, etc.) interact with and prefer different forms of advertisements, and on which publications they spend the most time reading.
Objectives of this Report:
- Enable you to critically examine your current print and online advertising strategies.
- Identify specific steps related to ad creation, format, placement and calls to action using the primary research provided.
- Provide specific guidance for developing an effective and efficient advertising strategy for different sectors as well as different consumer age generations.
This report is the most accurate, detailed and concise market research document covering how life scientists view and interact with print and digital advertising.
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