Live and recorded webinars are the standout digital marketing channel in this year’s report. A majority of scientist report they have participated in at least one webinar in the last six months and 45% of them saying their participation prompted them to seek out more information about the product. Scientists are inquisitive by nature and are voracious consumers of content that enables them to advance their research. Learn more about our latest report on what works and what doesn’t from the perspective of more than 1,000 scientific customers: Digital Marketing to Life Scientists 

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