In the Life Science industry, in-person scientific conferences have always been a valuable channel for the communication and discussion of new and innovative research or breakthroughs. Not only do conference attendees use these opportunities to network, explore, and investigate what is next on the horizon in their fields, they also directly interact with life science […]
On the surface, the journey the life science customer takes may seem very simple – especially in the modern age of point and click purchasing. However, if you look more closely, it is easy to see that the journey a customer takes from deciding they need a specific product, through all the touchpoints, channels, and […]
In today’s fiercely competitive life science market, an effective and efficient customer experience is the key to success. It’s a golden opportunity for suppliers to differentiate themselves and stand out in a crowded marketplace to expand their relationships with current customers, while building new relationships with prospective customers. As consumers continue to elevate their expectations, […]
Understanding the Life Science Customer Experience We’ve Spoken To Your Customers Understanding the overall customer experience, from pre-purchase experience, to product experience, to post-purchase experience, is more important now than ever before. Customer experience offers an opportunity for suppliers to differentiate themselves from other suppliers in a crowded life science marketplace on something more than […]
The Voice of 841 Scientists on How They Want to Be Marketed To Online Scientists were among the first to use the Internet to publish and share information and to communicate with each other. The suppliers of lab instruments and consumables were among the first to identify their customer’s digital behavior and respond with email […]
Understanding the Life Science Customer Experience We’ve Spoken To Your Customers Understanding the overall customer experience, from pre-purchase experience, to product experience, to post-purchase experience, is more important now than ever before. Customer experience offers an opportunity for suppliers to differentiate themselves from other suppliers in a crowded life science marketplace on something more than […]
This year about 74% of researchers will consider at least 1 other supplier for life science technologies, instruments and supplies. How do you position your company to be part of their process? How do you determine what criteria they will use. Bioinformatics’ Life Science Customer Purchasing Journey is a unique tool that can help […]
Understanding the Life Science Customer Experience We’ve Spoken To Your Customers Understanding the overall customer experience, from pre-purchase experience, to product experience, to post-purchase experience, is more important now than ever before. Customer experience offers an opportunity for suppliers to differentiate themselves from other suppliers in a crowded life science marketplace on something more than […]
First published by BioInformatics in 2003, Advertising to Life Scientists is the indispensable guide to reaching your scientific audience. Improve the effectiveness of your advertising by understanding the messages and media that scientists consider most useful and appropriate. This report explores the preferences, opinions, and impact of print and digital advertising on life scientists. This report provides […]
Customers in any market often contact customer service and technical support departments when issues with products arise. Customers in the life science space are no different and rely on prompt and effective customer service and technical support from life science suppliers. Good support from life science suppliers is particularly important as customers rely on the […]
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