Scientific Market Reports
In-depth analyses of important markets, technologies and customer experiences.
Filter your search
Marketing Brand ComparisonsX
As life science researchers continue to elevate their expectations, understanding customer experience enables suppliers to identify areas of improvement and benchmark against their key competitors. In 2024, we continued a longitudinal study to support suppliers looking to improve their customer experience strategy. The outcome is our latest report, Benchmarking for 2024: Understanding the Life Science […]September 2024 | BioInformatics Inc. | 65 Pages
Discover Life Science customers’ expectations and perceptions of their experiences with customer service and technical support. To help suppliers understand the importance of customer service and technical support in purchase decisions and recommendations of life science suppliers, BioInformatics, part of Science and Medicine Group, designed a study that asked 414 global life scientists with recent […]June 2024 | BioInformatics | 105 Pages
Learn how to effectively inform and influence your life science customers with a comprehensive understanding of their digital media habits! To help suppliers develop their digital marketing strategies within the life sciences, we designed a study that asked 448 global life scientists about their usage of digital channels, their perceptions of the effectiveness of these […]March 2024 | BioInformatics Inc. | 95 Pages
In the Life Science industry, in-person scientific conferences have always been a valuable channel for the communication and discussion of new and innovative research or breakthroughs. Not only do conference attendees use these opportunities to network, explore, and investigate what is next on the horizon in their fields, they also directly interact with life science […]February 2024 | BioInformatics Inc. | 90 Pages
On the surface, the journey the life science customer takes may seem very simple – especially in the modern age of point and click purchasing. However, if you look more closely, it is easy to see that the journey a customer takes from deciding they need a specific product, through all the touchpoints, channels, and […]November 2023 | BioInformatics Inc. | 75 Pages
In today’s fiercely competitive life science market, an effective and efficient customer experience is the key to success. It’s a golden opportunity for suppliers to differentiate themselves and stand out in a crowded marketplace to expand their relationships with current customers, while building new relationships with prospective customers. As consumers continue to elevate their expectations, […]October 2023 | BioInformatics Inc. | 56 Pages
Understanding the Life Science Customer Experience We’ve Spoken To Your Customers Understanding the overall customer experience, from pre-purchase experience, to product experience, to post-purchase experience, is more important now than ever before. Customer experience offers an opportunity for suppliers to differentiate themselves from other suppliers in a crowded life science marketplace on something more than […]September 2022 | BioInformatics Inc. | 61 Pages-
The Voice of 841 Scientists on How They Want to Be Marketed To Online Scientists were among the first to use the Internet to publish and share information and to communicate with each other. The suppliers of lab instruments and consumables were among the first to identify their customer’s digital behavior and respond with email […]May 2022 | BioInformatics Inc. | 77 Pages
Understanding the Life Science Customer Experience We’ve Spoken To Your Customers Understanding the overall customer experience, from pre-purchase experience, to product experience, to post-purchase experience, is more important now than ever before. Customer experience offers an opportunity for suppliers to differentiate themselves from other suppliers in a crowded life science marketplace on something more than […]September 2021 | BioInformatics Inc.
This year about 74% of researchers will consider at least 1 other supplier for life science technologies, instruments and supplies. How do you position your company to be part of their process? How do you determine what criteria they will use. Bioinformatics’ Life Science Customer Purchasing Journey is a unique tool that can help […]June 2021 | BioInformatics Inc. | 84 Pages
