Scientific Market Reports
In-depth analyses of important markets, technologies and customer experiences.
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First published by BioInformatics in 2003, Advertising to Life Scientists is the indispensable guide to reaching your scientific audience. Improve the effectiveness of your advertising by understanding the messages and media that scientists consider most useful and appropriate. This report explores the preferences, opinions, and impact of print and digital advertising on life scientists. This report provides […]January 2020 | BioInformatics Inc. | 87 Pages
Understanding the overall customer experience, from pre-purchase experience, to product experience, to post-purchase experience, is more important now than ever before. Customer experience offers an opportunity for suppliers to differentiate themselves from other suppliers in a crowded life science marketplace on something more than product performance and price. An excellent customer experience is key to both […]August 2019 | BioInformatics Inc. | 59 Pages in Topline Report + Tableau Workbook Pages
When a scientist realizes they need a tool to solve an experimental problem he or she embarks on a journey. The journey may be simple and short or long and complex. This report examines the customer journey for life science products – the sum of the experiences a customer has when they interact with a company from searching for a solution, to considering […]May 2019 | BioInformatics Inc. | 93 Pages
Customers in any market often contact customer service and technical support departments when issues with products arise. Customers in the life science space are no different and rely on prompt and effective customer service and technical support from life science suppliers. Good support from life science suppliers is particularly important as customers rely on the […]May 2019 | BioInformatics Inc. | 113 Pages
Scientists were among the first to use the Internet to publish and share information and to communicate with each other. The suppliers of lab instruments and consumables were among the first to identify their customer’s digital behavior and respond with email marketing to direct them to the earliest online catalogs and e-commerce systems. This evolution […]March 2019 | BioInformatics Inc. | 86 Pages
As the Web increasingly takes over so many aspects of the sales process, this report shows there still remains an important place for life science sales rep personnel when it comes to supplier interactions with current and prospective customers. Price above is for a universal license PDF that can be shared with parent or subsidiary companies […]October 2018 | BioInformatics Inc. | 73 Pages
There is no doubt that both print and online advertising to life scientists is effective. Rather than a competition between the two, life science supplier companies need to develop cohesive advertising strategies that deploy both channels in a complementary fashion, thereby optimizing the methods to reach their target audience. This report allows companies to critically […]August 2018 | BioInformatics Inc. | 85 Pages
HPLC has become one of the most powerful and versatile analytical techniques, and accounts for the largest product segment of the worldwide laboratory analytical instrument market. This report gives detailed and accurate market size/demand and growth information, along with competitor market shares and a host of end-user insights from various industries. Price above is for […]July 2018 | Strategic Directions Intl | 200 Pages
Life Science Conference and Exhibit Strategies focuses on what organizers and instrument/consumable suppliers can do to entice attendees and improve their overall experience and brand interactions.June 2018 | BioInformatics Inc. | 69 Pages
The scope of this study spans the pre-purchase, product-usage and post-purchase experience with 26 life science supplier companies.April 2018 | BioInformatics Inc.
