Customers in any market often contact customer service and technical support departments when issues with products arise. Customers in the life science space are no different and rely on prompt and effective customer service and technical support from life science suppliers. Good support from life science suppliers is particularly important as customers rely on the […]
Scientists were among the first to use the Internet to publish and share information and to communicate with each other. The suppliers of lab instruments and consumables were among the first to identify their customer’s digital behavior and respond with email marketing to direct them to the earliest online catalogs and e-commerce systems. This evolution […]
As the Web increasingly takes over so many aspects of the sales process, this report shows there still remains an important place for life science sales rep personnel when it comes to supplier interactions with current and prospective customers. Price above is for a universal license PDF that can be shared with parent or subsidiary companies […]
There is no doubt that both print and online advertising to life scientists is effective. Rather than a competition between the two, life science supplier companies need to develop cohesive advertising strategies that deploy both channels in a complementary fashion, thereby optimizing the methods to reach their target audience. This report allows companies to critically […]
HPLC has become one of the most powerful and versatile analytical techniques, and accounts for the largest product segment of the worldwide laboratory analytical instrument market. This report gives detailed and accurate market size/demand and growth information, along with competitor market shares and a host of end-user insights from various industries. Price above is for […]
Life Science Conference and Exhibit Strategies focuses on what organizers and instrument/consumable suppliers can do to entice attendees and improve their overall experience and brand interactions.
With this globally focused report, you can craft an effective life science marketing strategy for 2018 – no matter what generation or geographic location your current and potential customers hail from.
BioInformatics has conducted an in-depth exploration of projected lab budgets and sources of funding by region, and the implications of these findings for the life science tools market in 2017. Click on the link to the left to download the brochure.
Use this report to understand how scientific customers use digital content to find, decide, buy and use products for their laboratories. Includes analysis of trends since 2013 to help marketers allocate marketing resources across the breadth of digital marketing tools.
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