Mary FollinIn an era where people are slammed with messages, can your customers pick you out of a crowd? If you are investing in email campaigns, snail mail campaigns, advertising, catalogs and Web design, your theme must ring clear so that customers recognize—right away—when outreach has come from you.

Chevy NovaAt BioInformatics, we have been tracking the marketing, advertising, and sales channel preferences of life scientists for over a decade. We could tell some horror stories!  Don’t join the legions of companies that invest millions of dollars in failed campaigns.

Did you ever hear the one about the Chevy Nova?  A blockbuster in the U.S., sales bombed south of the border.  Why?  In Spanish, “no va” means “It doesn’t go.”  Urban legend?  Maybe.  But the story makes a good point.

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