Conferences play an essential role in fostering communication among life scientists. The most important role of conferences is to provide a forum for presenting cutting-edge research and important scientific developments. In addition, conferences offer scientists numerous opportunities for career advancement, networking, new collaborations and education. The rapid advances in life science have led to an […]
In my last few posts, I’ve been focusing on some of the challenges of advertising in the life science market and our approach to helping clients develop more effective ads. I’ll be honest here…I’m drumming up interest in our upcoming report on the subject: Advertising to Life Scientists: Resolving the Print vs. Online Dilemma. You […]
Life science suppliers seek to minimize risk when launching a product by gathering evidence that the product is likely to succeed. However, many suppliers still take a large risk when launching advertising campaigns without evidence the campaign will succeed with their target life science customers. Ad concept testing is a cost-saving solution that uses data […]
Well the holidays are over and I hope everyone has come back to work rested and refreshed. Here’s hoping for a happy and healthy new year for us all! In this post, I’d like to talk some more about print advertising in the life science market. Research that we’ve conducted reveals that 62% of scientists […]
