Did you know that 20 hours of video are uploaded to YouTube every minute?* Scientists now expect you to entertain them with catchy, high-quality videos. Life science suppliers have no option but to deploy this new media marketing channel to reach the scientific consumer. But given the high cost of video production—and risks involved in […]
Remember “Norm” on Cheers? Of course! Who could forget the lovable beer guzzler who was greeted by name—by bartenders and patrons alike—every time he walked into that Boston bar? And surely you remember the neurotic waitress—oh, you know—What’s-Her-Name. Did you hear the one about the life science tool company that walked into a bar and […]
