OK, so they weren’t the first to jump on the social media bandwagon, but life science suppliers are starting to take a more methodical approach to using Web 2.0 social networking tools. Why not? Many of these tools are free, they cast a wide net, and scientists love them. Plus, unlike print ads—or even email […]
What scientists want and what they are willing to pay for are often two different things. Scientists make feature/price trade-offs to determine which product configuration will meet their needs. If a product—even one of superior quality—fails to meet a customer’s value requirement, it will likely not be selected among other products. Your product—regardless of quality—will […]
