Social media continues to evolve and life science suppliers are challenged to keep up with the medium and demonstrate a Return On Investment. Clearly marketing should focus on wherever customers gather and the results of this survey show scientists use many forms of social media in their personal and professional lives. Learn more about our latest […]
Scientists were among the first to use the Internet to publish and share information and to communicate with each other. The suppliers of lab instruments and consumables were among the first to identify their customer’s digital behavior and respond with email marketing to direct them to the earliest online catalogs and e-commerce systems. This evolution […]
