Scientists were among the first to use the Internet to publish and share information and to communicate with each other. The suppliers of lab instruments and consumables were among the first to identify their customer’s digital behavior and respond with email marketing to direct them to the earliest online catalogs and e-commerce systems. This evolution […]
Most scientists begin their search for information about lab products with a general web search. A general web search has the advantage of discovering not only the information produced by life science suppliers and third-party publishers, but also literature citations. Literature citations found through Google generally lead to abstracts that do not usually contain the […]
Live and recorded webinars are the standout digital marketing channel in this year’s report. A majority of scientist report they have participated in at least one webinar in the last six months and 45% of them saying their participation prompted them to seek out more information about the product. Scientists are inquisitive by nature and […]
Scientists are watching more videos from life science suppliers and they are extremely effective in prompting scientists to seek out additional information about the product. Videos help suppliers engage and inform customers while attaching a human face to the brand. Learn more about our latest report on what works and what doesn’t from the perspective […]
ARLINGTON, VA, May 16, 2013 – BioInformatics LLC announces the release of their newest market report: The Market for Primary Cells & Stem Cell-Derived Cells: Current and Future Opportunities (13-004). With barriers to entry low, the number of suppliers in the primary cells market continues to increase. In this study, BioInformatics LLC examines what cell […]
ARLINGTON, VA, July 9, 2013 – BioInformatics, LLC announces the upcoming release of their newest market research report: Life Science Instruments: Brand Performance (13-005) Get free dataset with report purchase until July 31, 2013 To help instrumentation suppliers evaluate brand performance and benchmark competitive standing, BioInformatics LLC’s upcoming market report, Life Science Instruments: Brand Performance, […]
Scientists were among the first to use the Internet to publish and share information and to communicate with each other. The suppliers of lab instruments and consumables were among the first to identify their customer’s digital behavior and respond with email marketing to direct them to the earliest online catalogs and e-commerce systems. This evolution […]
