Customer Experience Touchpoints
Smart companies continually evaluate customer reactions to multiple touchpoints so that they can offer the kind of experience that inspires customers to want to come back.
Author Archive for: admin
Entries by admin
The Value of Trending Studies in your Scientific Product’s Lifecycle
In life science tools markets, manufacturers are relying on their brand perception and improved customer experiences to differentiate.
Biosimilars: Emerging Opportunities for Lab Suppliers
Analytical instrumentation suppliers should be considering the imminent development of the biosimilars market for biotherapeutics.
Biosimilars: How the FDA is Boosting Demand in the Analytical Instrumentation Market
Establishing a regulatory pathway for pharmaceutical companies in the U.S. to manufacture biosimilar drugs presents a much anticipated new market opportunity for life science analytical instrument suppliers.
For Life Scientists, Advertising is Online and Print, Not Online vs. Print
If the goal is to reinforce product differentiation and brand recognition, advertising—both in print and online—is the way to go.
How Scientists Make Purchasing Decisions
Scientists evaluate lab products—constantly—and adopt the ones that improve their work. That is, provided their budget doesn’t get in the way.
Current Opportunities in the Stem Cell Research Market
The pace of innovation in the stem cell research market is truly striking. Growing competition presents challenges for large and small suppliers alike.
Strategies for Growth in the Antibodies Market
Purchasing behaviors of scientists in this fragmented market lead to divergent strategies from top suppliers.
