Understanding the “new normal” economic landscape in the US, EU and Asia in the life sciences
Reduced federal funding affects not only current research budgets, but also future investments in infrastructure and training.
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[INFOGRAPHIC] Life Science Brand Strength Rankings & Key Purchase Drivers
This infographic highlights a few key findings from a recent study, that shows performance as the most important attribute that drives customer satisfaction
Eppendorf instruments perform well
In our Brand Health and Trend Analysis, Eppendorf instruments scored quite well on performance.
Importance of Quality of Technical Support and Customer Service
importance varies when considering customer service and technical support for instruments or consumables.
Quality of Service: The more communication channels, the better
Greater opportunities for customers to contact suppliers can help strengthen the customer – supplier relationship.
Overall Experience with Customer Service and Technical Support
While both customer service and technical support are important, a greater percentage of respondents indicate that technical support is highly important in their likelihood to recommend a supplier than is customer service.
Preferred life science brand attributes
For academic respondents, value for price paid ranks second, behind performance while for industrial respondents, ease-of-use ranks second.
Life Technologies Brand Health
Improvement ranged plus or minus 5 percentage points compared to the industry average, suggesting that Life Technologies is
Key Driver Preferences: What Academic and Industrial Scientists Want
We found that instrument performance seems to be the number one way to please both an academic and industrial scientist. That said,
Brand Health in the Life Sciences
As presented here, the brand health and trends analysis for “all suppliers” takes the pulse of the leading life science instrumentation supplier brands and provides a baseline for supplier specific comparisons.
