Suppliers and Scientists Get Cozy
Reaching out to scientists through mobile devices is about as up close and personal as you can get with your customers.
Author Archive for: Bill Kelly
Entries by Bill Kelly
10 Essential Chemistry Cat Memes
Oh, Chemistry Cat. You’ve stolen our nerdy hearts time and time again with your adorable bow tie and glasses.
Scientists and their Mobile Devices
Some innovative supplier companies are on the front end of deploying mobile marketing strategies, but most are once again asking
Life science sales reps—what’s new?
While it’s no surprise that labs are gaining more control over the buying process, the real question is how to deploy a sales force to build relationships, act as intermediary between labs and suppliers and, well, increase sales.
The 2012 Market for Antibodies
Learn all about scientists’ usage and preferences with regards to brands, purchasing, product quality and budgets. Discover the purchasing habits of labs and how you can influence the buying decision. Find out how you are situated in the market and what kinds of opportunities you might be overlooking.
Put eMarketing to Work for You
Scientists don’t mince words when they’re not happy about something, do they? At least they’re clear about what they don’t like, which is helpful when you’re trying to sell to them.
Customer Service and Technical Support—Everyone’s Issue
Me Tarzan, you Jane. Pretty basic, right? Not exactly
Next-Gen Sequencing through the eyes of its Chief Executives
Next-Gen Sequencing, for all its promise, has not had the smooth adoption many had hoped for.
The Sounds of Science
A few weeks ago, I was faced with the task of picking the music for the Life Science Industry Awards. The job was simple—find music that everyone would like. Something situation-appropriate. Easy as pie, right?
Scientific Social Objects
Think like an anthropologist. How do rituals, ceremonies, lore and objects bring people together in a village, a tribe, a family? Isn’t it the agreed-upon meaning attached to these artifacts that makes
