As direct to consumer genetic testing dips below the thousand-dollar mark—and in some cases, way below—a lot of people have mixed reactions to the notion of using this technology to create designer babies. (Or, they can’t wait to seek guidance on how to give birth to one that looks like the guy in People magazine […]
In a slow-growth economy, innovation often takes the form of speed rather than new. But the journey from seed stage through the ivory halls of research and into a hard-to-open bottle on a shelf in your local pharmacy continues to be a long, laborious one. Rather than waiting on blockbusters, pharma companies are finding that […]
We are beginning the process of a website re-design, and it’s interesting to learn what’s “in” and what’s “out” when it comes to website design trends. A clean look is in—banner ads are out. (Didn’t they just come in?) Short video clips describing what companies do are popping up on home pages, and Twitter/Facebook buttons […]
Blippy. Woot. Dubli. Groupon. No, it’s not Klingon that I’m speaking. It’s the language of the Internet, and specifically, the names of some of the more innovative online business models. (Are we having fun yet?) Amazon, Craig (along with his list) and eBay inspire entrepreneurs every day to launch online concepts that haven’t been tried. […]
GIGO—Garbage In, Garbage Out. Well, people aren’t garbage, but data from an unqualified sample might as well be. Be sure and challenge your market research vendor on the following ten questions when qualifying respondents:
Don’t you love a contest? Here’s how the major suppliers in the pre-made catalog antibodies market stack up. If you’re on this list and didn’t purchase our 2009 antibodies market report, you may want to reconsider. Call me and I will give you a good deal on it. Speaking of contests, The Market for Antibodies: […]
“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” ~ Zig Ziglar With the upsurge in fact-finding and purchasing options on the Internet, are life science sales reps at risk of turning into the Maytag Repair Man? (You remember him, right? The loneliest guy in town?) While the Death […]
OK, so they weren’t the first to jump on the social media bandwagon, but life science suppliers are starting to take a more methodical approach to using Web 2.0 social networking tools. Why not? Many of these tools are free, they cast a wide net, and scientists love them. Plus, unlike print ads—or even email […]
What scientists want and what they are willing to pay for are often two different things. Scientists make feature/price trade-offs to determine which product configuration will meet their needs. If a product—even one of superior quality—fails to meet a customer’s value requirement, it will likely not be selected among other products. Your product—regardless of quality—will […]
But what about foresight? The art of forecasting into the distant future is only for a select, brave few. And it’s definitely not for the guy who always has to be right. That said, forecasters have predicted with remarkable accuracy one—and even two—decades into the future with enough confidence to inform a company’s innovation strategy, […]
