Live and recorded webinars are the standout digital marketing channel in this year’s report. A majority of scientist report they have participated in at least one webinar in the last six months and 45% of them saying their participation prompted them to seek out more information about the product. Scientists are inquisitive by nature and […]
Scientists are watching more videos from life science suppliers and they are extremely effective in prompting scientists to seek out additional information about the product. Videos help suppliers engage and inform customers while attaching a human face to the brand. Learn more about our latest report on what works and what doesn’t from the perspective […]
Social media continues to evolve and life science suppliers are challenged to keep up with the medium and demonstrate a Return On Investment. Clearly marketing should focus on wherever customers gather and the results of this survey show scientists use many forms of social media in their personal and professional lives. Learn more about our latest […]
