Highly Engaged life scientists seek out information for themselves. They aren’t bound to or reliant upon colleague recommendations. Instead, they require “first-person” or “hands on” information about the products they use, or may use in the future. They don’t necessarily believe everything you tell them via marketing materials, but they want to know what you’re […]
In my last post, I explained that we created a “media engagement score” for scientists based upon the frequency of 7 key behaviors: Evaluating or purchasing a new product Referencing a printed catalog Registering at a vendor Web site Seeking more information in response to direct mail Meeting with sales representatives Seeking more information in […]
Sorry for the gap between posts. I was invited to speak to the marketing team of a large life science supplier embarking on a major re-branding initiative. I’m a great believer in applying market research in multiple ways including corporate training. My hosts were very gracious and had many questions about how scientists react to […]
There’s an interesting article in today’s New York Times on the growth gene synthesis companies. I’m happy to report our very own Tamara Zemlo was interviewed for the article and our 2006 report on the oligo market was cited. In that report, we estimated the size of the oligo market to be around $700 million […]
I’ve definitely got a lot more to say about Web 2.0 and social networking for scientists but for now I think I’ll return to the stated mission of this blog – our understanding of the buyers and sellers in the life science market. In my last related post I wrote about the need to use […]
The thing that never ceases to amaze me is how opinionated scientists can be – we’ve asked them questions on everything from the ethics of cloning to how they prefer to order oligos online. Scientists never disappoint and we often receive hundreds of thoughtful (and often impassioned) responses. So with our emphasis this week on […]
We’ve been getting generating quite a bit of interest over the last couple of days since issuing the press release that I’d like to share with you here: ARLINGTON, VA – September 5, 2007 – The Science Advisory Board, an online community of more than 34,000 scientists, celebrates its ten-year anniversary — making it one […]
