Interesting article here: NEW YORK (Fortune) — Biotechs working on cell treatments seem poised to profit from President Obama’s decision to lift the ban on federal funding for embryonic stem cell research and the $15 billion in stimulus money marked for scientific research. But for investors, the best way to play the sector might be […]
The market for stem cell research products is poised for explosive growth with the lifting of restrictions on federal funding. Whether you are an established player in the stem cell market or considering entry into this fast growing market, Capitalizing on New Opportunities for Stem Cell Products is an indispensable resource for: Corporate strategy Business […]
BioInformatics, LLC has been working with our good friend John Boyce in helping promote the First Annual Consumer Genetics Show in Boston this coming June. I first met John when he was working with Helicos and retained us to do a number of custom market research studies to help refine their market strategy. John’s new […]
As we all know, exhibiting at conferences has long been a common practice among life science vendors. Yet decisions on where to exhibit are often made with little more justification than the presence of competing vendors. Furthermore the nature of the promotional activities conducted at the conference are rarely tailored to the targeted audience. Whereas […]
Conferences play an essential role in fostering communication among life scientists. The most important role of conferences is to provide a forum for presenting cutting-edge research and important scientific developments. In addition, conferences offer scientists numerous opportunities for career advancement, networking, new collaborations and education. The rapid advances in life science have led to an […]
In my last few posts, I’ve been focusing on some of the challenges of advertising in the life science market and our approach to helping clients develop more effective ads. I’ll be honest here…I’m drumming up interest in our upcoming report on the subject: Advertising to Life Scientists: Resolving the Print vs. Online Dilemma. You […]
Life science suppliers seek to minimize risk when launching a product by gathering evidence that the product is likely to succeed. However, many suppliers still take a large risk when launching advertising campaigns without evidence the campaign will succeed with their target life science customers. Ad concept testing is a cost-saving solution that uses data […]
Well the holidays are over and I hope everyone has come back to work rested and refreshed. Here’s hoping for a happy and healthy new year for us all! In this post, I’d like to talk some more about print advertising in the life science market. Research that we’ve conducted reveals that 62% of scientists […]
I’d like to kick off the next series of posts which will focus on print advertising in the scientific market… Despite the tens (hundreds?) of millions of dollars spent each year by life science vendors on print advertising, few marketing executives can point to a quantifiable return on investment. In general, print ads seem to […]
Last week we announced the preliminary results of our survey on how life scientists are using social media. The responses were based on a worldwide study of more than 1,500 scientists that included both registered members of The Science Advisory Board and randomly selected scientists. We sponsored this project in conjunction with our good friends […]
